NKPR IT Lounge Celebrates 10 years with TIFF 2015


Celebrating its tenth year, the NKPR IT Lounge is back and better than ever! For the first time, IT Lounge was located at Festival headquarters as part of a strategic alliance with the Toronto International Film Festival. TIFF, who is in their 40th year, worked with NKPR to design an exclusive anniversary Festival experience unlike any other.


NKPR’s IT Lounge took place throughout the duration of the TIFF from September 10th to 20th and was proud to bring back Caitlin Cronenberg as the headliner for this year and her signature portraits will be presented in an exclusive section of W Magazine. W Magazine previously featured the photographic works of Steven Meisel, Steven Klein, Bruce Weber and countless others and will now be featuring Cronenberg’s photographs of film festival and IT Lounge celebrity attendees. Cronenberg was recently featured in The New York Times for her upcoming photography book, The Ending, about the after-effects of romantic break-ups.


Past IT Lounge guests have included international and homegrown local stars such as Julianne Moore, Ralph Fiennes, Saoirse Ronan, Elizabeth Banks, Felicity Jones, Jena Malone Mila Kunis, J.K. Simmons, Eddie Redmayne, Jared Leto, Olivia Wilde, Robert Pattinson, John Cusack, Paul Haggis, Adrien Brody,Adam Driver, Daniel Radcliffe, Colin Firth, David Cronenberg, Miles Teller, Elizabeth Olsen, George Stroumboulopoulos, The Property Brothers – Jonathan and Drew Scott, Jully Black, Colin Mochrie, Deb McGrath, and many more.

Throughout the decade, NKPR’s IT Lounge has become an essential part of the city’s film festival culture. “Working in partnership with TIFF on the tenth anniversary of the IT Lounge is a significant milestone for NKPR,” says IT Lounge founder and NKPR president, Natasha Koifman. “Over the years, the IT Lounge has become a must-go-to destination for visiting talent. We have continued to create experiences that are unique, while cultivating a relaxed and fun environment in partnership with great IT Lounge brands.”

Speaking of brands, this year, IT Lounge attendees can look forward to a wide selection of brands from fragrances, pens to foods and more. Saje Natural Wellness offers a suite of essentials oils with blends that will calm nerves, relieve pain, boost immunity and more. Goody is known for smart innovations like the exclusive Spin Pin and QuikStyle brushesTM. Goody will create an authentic goody bar made up of their most vivid and iconic hair accessories and styling tools. Looking for a savory treat? Barilla Pasta will be offering guests an exclusive tasting of Italian-inspired food all festival long. At the IT Lounge CROSS will be showcasing its collection of precious pens. Tom Tailor, leading European contemporary fashion brand for men, women and children makes their North American debut at the IT Lounge featuring their cool and worn in tees. SEQUENCE founded by former fashion and accessories editor for InStyle, Lucky and Harper’s Bazaar Ariela Suster. Sequence is a collection of jewelry and accessories is handcrafted by at-risk youth turned local artisans in Tepecoyo, El Salvadore in an effort to positively impact their lives and disrupt the “sequence” of events that limit or lead them into violence. TWENTYSIX, a philanthropic fragrance created by Natasha Koifman in partnership with Aromacology, makes its debut at the IT Lounge.

NKPR’s IT Lounge looks and sounds like the place to be and definitely is where “IT’s” at for TIFF 2015. High-profile attendees can sit back, relax and enjoy all the IT Lounge has to offer and get their portrait taken all at the same time! Setting aside the excitement and dazzle of the lounge experience, an important part of NKPR’s IT Lounge is the charitable component. As North America’s first Lounge to give back, the IT Lounge 2015 will help raise funds in support of Artists for Peace and Justice, making a donation on behalf of every celebrity that has their portrait taken by Caitlin Cronenberg at the IT Lounge. In addition, throughout the duration of the film festival, NKPR will lend strong support to Best Buddies. Artists for Peace and Justice (APJ) is a non-profit organization founded by Oscar-winning Canadian director Paul Haggis. This cause encourages peace and social justice, addressing issues of poverty around the world with an immediate focus on raising funds and awareness to support long-term, sustainable development in Haiti. Best Buddies Canada was established in 1993 by Daniel J. Greenglass and Penny Shore. Best Buddies continually strive to foster lasting friendships between students and people with intellectual disabilities.