Bono Launches AIDS Campaign with Julia Roberts and Channing Tatum
Bono has recently launched a new campaign for his AIDS charity (RED), allowing donors to win the opportunity to enjoy a private U2 concert, drink tea with Julia Roberts, party with Channing Tatum, have dinner with Neil Patrick Harris, or jet ski and snapchat with DJ Khaled, to name a few.
The "(RED) SHOPATHON" campaign features exclusive merchandise such as (RED) branded notebooks, t-shirts, headphones, speakers, water bottles, etc. The more money donors are willing to give to fight AIDS, the more entries they will receive for the contests.
In a recent interview with The Associated Press, Bono stressed the importance of keeping AIDS in the forefront stating, "It is a battle now for funding. It's just a street battle, pitch battle, and we have to keep this stuff in the news or literally those people don't get the drugs. It's that simple."
(RED) was founded by Bono and Bobby Shriver in 2006 and has raised $365 million so far with the help of their partners, Apple, Starbucks, Beats by Dre, SalesForce, Gap, etc. After 10 years, the charity has successfully impacted the lives of 70 million people in countries such as Ghana, Kenya, Lesotho, Tanzania, and Zambia.
In addition to the (RED) SHOPATHON campaign, (RED) has worked with Episode Interactive to unlock exclusive red outfits for their Mean Girls and Demi Lovato games. All proceeds from the Limited Edition (EPISODE)RED Pack purchases go towards The Global Fund and the fight against HIV/AIDS. Individuals are also encouraged to sign the ONE campaign petition through the (RED) website in an effort to tell world leaders to support The Global Fund to fight AIDS, TB, and Malaria.
"This is a really hopeful campaign and we try to be playful, we try not to bring anyone down, but actually the politics behind it is very serious. And the money we raise will keep people alive," Bono adds.